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eCommerce - Maximising Sales Potential

Every business looking to thrive and survive in challenging economic times must optimise its sales channels and make the buying experience quick, flexible and simple.

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It is hardly surprising that online trading has increased 3 fold since 2004, indicating that people's buying preferences continue to gravitate towards the web. For many businesses, eCommerce has become a prerequisite of competing in markets where competitive advantage is delivered via online applications. As the Office for National Statistics states, "eCommerce is having a huge impact on the way we do business. It can lead to dramatic growth in trade, increase markets, improve efficiency and effectiveness and can transform business processes."

Customers recognise that to succeed in trying economics times often means investment. This is evidenced by the terrific success of eShop as our customers have invested in ecommerce systems since 2006, typically delivering return on investment within 12 months. When the additional benefits of customer portals and better customer service are also factored in, this reduces to nearer 6 months.

prof.ITplus eShop

eShop is the only truly integrated back-office eCommerce system on the market today. Users of our market-leading order processing software, prof.ITplus, are making massive efficiency gains by eliminating the need to duplicate and maintain separate databases which are unavoidable when third party products are used. eShop uses the exact same data already set up and maintained in prof.ITplus.

The process of receiving orders and updating an eShop web site is transparent, and updates to stock details, customer records and incoming orders are automatically transferred to and from the web site with no intervention whatsoever.

eShop is transforming the way our customers seek to do business and better service their own customers via customer portals and eProcurement systems. See our library of case studies to see how eShop is helping our customers expand their Business-to-Consumer (B2C) opportunities.

Back-Office eCommerce Integration

Do you maintain your product catalogue and stock control on both your eCommerce website and your accounting system separately? Users of a range of popular accounting systems, such as Sage, can now benefit from a fully integrated system which eliminates this duplication.

Our advanced content management system allows you to import all your products, special pricing and stock levels from your back-office system directly into your eCommerce website, eliminating the need to re-key any data. Similarly, once orders are placed online, details are automatically transmitted into the system, allowing you to focus on running your business and removing the cost of data entry errors.

eProcurement

Winning new business is one thing. Keeping them onboard and delivering a consistent, quality service requires more than just low prices. Customers are always demanding better service and flexibility to do business at a time to suit them. But at what cost to you?

Business-to-Business (B2B) trading demands access to customer-specific data available 24/7 via secure logins. By being able to easily place repeat orders, access special terms and prices, track outstanding orders and interrogate account details, your business can immediately promote service excellence using our marketing-leading B2B applications.

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