Whether your business objective is to attract new customers, increase sales and the level of service with your existing customer base, or to spread the message of your organisation to a wider audience, having an effective web presence is key.
Every business must present itself to potential and existing customers in the best possible light. A staggering 27% of businesses are reported to have no presence on the world wide web, removing any possibility of being found by customers increasingly using the internet to vet their suppliers.
Your website is your shop window and gives that all important first impression, a crucial element when potential customers find you online. Combined with expert techniques to optimise your website's visibility to passing trade and options to keep your website alive with database-driven content, this can make the difference between a website that languishes in the corner unnoticed and one that proudly promotes your business and actively attracts new custom.
OGL WebDesign works with you closely from outset to understand your organisation's objectives and achieve them online with a highly professional website. Involving the latest design techniques, WebDesign can also provide facilities including optional eCommerce, turning your website into a web sales portal. WebDesign websites are developed with built-in SEO-Search Engine Optimisation meaning that your website will be visible in the results of search engines such as Google. Giving you the power to update your website with ease, our websites can also be designed with full Content Management Systems (CMS).
OGL WebDesign: the benefits
OGL WebDesign: the features
OGL WebDesign works with you to create a website which is both suited to your marketplace and highly professional. Incorporating the latest design techniques and facilities, WebDesign can include Flash animated graphics and Social Media features from You Tube video through to RSS news feeds.
We can provide password-only access areas of a website for existing accounts or members, and some of our clients also choose microsites to be developed alongside their main website.
OGL WebDesign websites can also include data capture facilities plus features such as Live Chat, used to assist visitors to your website in real-time.
WebDesign can boost your sales with an optional eCommerce facility, which if necessary could be integrated with your back-office software.
Incorporating eCommerce, your organisation can increase new customers with a website which can handle credit card payments and synchronise directly with your stock management software, with no need for third party intervention.
WebDesign can also create customer portals where existing customers can manage their accounts online.
Page turning online catalogues, with 'clickable' items which link directly into a buyer's shopping basket, can also be provided.
To drive visitor numbers to your website, every WebServices website is developed with in-built SEO.
Working with you to understand your objectives, our developers create your website specifically to attract search engine results from your sector or marketplace.
These 'organic' SEO features, integrated within the framework of your website, generate hits from sites including Google over an enduring period.
Ongoing consultation can also help your website maintain its high search ranking position over the long-term and consultancy on Google Adwords can also be provided.
WebServices websites can be designed with a Content Management System (CMS), which gives the user control over large areas of website content.
The easy to use CMS empowers the user to edit and update content, including text and photographs, rapidly and accurately, with no web expertise required by the end user themselves.
Media and news information, price updates and customer information can be quickly updated, giving you control over your content and removing the cost required for third party intervention.
Intranet sites are often thought of as the preserve of big businesses with large IT budgets. In our experience, the very smallest business' benefit from sharing company information.
At the very core of any business is the need to communicate and share information. If a business is 'joined up', and employees know where to find important information quickly and easily, they will be more effective. Equally important is the sharing of news. Broadcasting news about latest contracts won and other company successes is highly motivating, not least of all because staff feel that they are 'in the loop'. Highly engaged staff will always make a business greater than the sum of its parts!
t: +44 (0)1299 873873
f: +44 (0)1299 873800
e: webservices@ogl.co.uk
© OGL Computer Services 2010